Fashion Capital

This book provides an interdisciplinary perspective to consider ‘fashion capital’ as a point of connection between culture and commerce. It brings together contributors from the UK, North America, Australia and Europe to examine how fashion is produced, consumed and mediated. In devoting critical attention to the concept of ‘fashion capital’, this book considers significant areas of research in fashion studies, including fashion branding and value creation, fashion cities and sites of cultural production and formations of personal, national and transnational fashion identities.